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Commenting on the win, Mudra South head and EVP
S Radhakrishnan says, " We have been working with McDowell
for the past nine years on the various brands. That has allowed
us to showcase our creative abilities and strategic intent. McDowell
has been happy with the kind of work we have done for them and suggestions
on No.1 have resonated. The shift is, to our mind, a reward for
the good work."
Mudra Bangalore head Saurabh Saksena says, " We will be handling
No. ! on an All India Level. Given he fact that it is the largest
whiskey brand in the country, quite obviously, it will be supported
adequately across markets of interest. We firmly believe that as
one of the strongest creative forces in the South, we will be able
to do a lot on the brand. With this win, we will handle No. 1, Derby
Special Whisky and developmental brands."
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