Indiantelevision.com > Media, Advertising & Marketing Watch > MTV in tie-up with Hutch for interactive show 'Kya Baat Hai'

Media, Advertising & Marketing Watch

MTV in tie-up with Hutch for interactive show 'Kya Baat Hai'

Indiantelevision.com Team

(20 July 2005 8:00 pm)

MUMBAI: Hutch and MTV Networks India are working together for new interactive chat showKya Baat Hai, billed as a platform for youth across India to express their opinion.

The show kicks off 22 July at 5 pm.

MTV recently launched a slew of interactive shows like Doctor Love, Love Letter, Bol Baby Poll and Ha Ya Na and Kya Baat Hai is the latest in the offering.

The channel will open a discussion on a burning and youth related topic every week. The show will be take place in a Mumbai studio and via satellite simultaneously in Delhi and Bangalore, informs a media release.

Commenting on Hutch's partnership with MTV, Hutchison Max Telecom operations director Harit Nagpal says, "We see it as an exciting opportunity to create an interactive forum involving audiences in the studio and viewers at home allowing Hutch customers to request for songs, post their views and bid for memorabilia. And all this can be done 'live' ".

Kya Baat Ha, hosted by VJ Cyrus Sahukar is in MTV's trademark wacky style. The show will raise prickly questions like, 'should smoking be banned in films', 'are camera phones being misused - the MMS controversy', 'Salman Khan: Hero ya Villain?', etc.

Those who want to be part of the studio audience can SMS "KBH" to 6882 and keep listening to radio partner 93.5 Red FM.

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