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"Tennis has always been a core focus for adidas and we are
looking at aggressively promoting the game in India at three levels.
First, through associations with key tennis events such as the ITF
Juniors' Tournament. Second, through the recognition of young talent
through scholarship programmes such as adidas aces'. And third through
the launch of high performance sportswear such as our recently launched
Barricade III," said Adidas India brand manager Sriram Darbha.
"As Sania Mirza recently proved, tennis in India holds immense
potential. We believe platforms like this championship will help
young Indian players make their mark on international tennis and
prove that Impossible is Nothing," he added.
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