The film made on the 3D Plus technology format will enable viewers to enjoy the movie's 3D effects on their television screens by wearing 3D glasses.

Therefore as a promotional offer Shemaroo is giving out four 3D spectacles with every VCD and DVD purchased.

Filled with mysteries and magical characters, the film boasts of special effects and characters that kids should be able to relate to. The adventures, the school of magic and the quest of good against evil should appeal to the little ones as they embark on the journey with the kid-protagonist and his friends in the movie.

The main character of the film is Shanu. His father- a magician disappears and is considered dead. The accident occurs while performing a dangerous magical act. The film deals with the emotional and magical journey of Shanu from his humble home to the school of magic Aabra Ka Daabra in search of his father and the magical and mystical feats that he performs there.

The film stars Athit Nath as Shanu. The supporting cast includes Vishal Lalwani. Hansika Motwani, Esha Trivedi and Anupam Kher. Prabhu Deva makes a special appearance in this movie.

The bonus features in the DVD include the making of the film, interviews of the cast and crew. There is also a 3D photo gallery. The film has subtitle options in English, Tamil, Telugu, Gujarati and Bengali.