MUMBAI: The media duties of Bangalore-based Arvind Brands has been
bagged by The Media Edge (TME). The agency will be handling all
media buying and planning duties for the company as of 1 January,
2005.
An official release mentions that the account is worth over Rs
250 million.
Arvind Brands has some leading apparel brands like Arrow, Lee,
Tommy Hilfiger, Wrangler, Newport, Ruf & Tuff and Excalibur
under its umbrella.
When contacted Arvind Brands president Darshan Mehta was unavailable
for comment.
