"We are extremely happy to have won this assignment. It is heartening to see that our strategic inputs, robust monitoring systems, proprietary planning tools like AiPT are helping us to win new business in the out-of-home solutions market. To me it also shows that the market is maturing and becoming more and more professional. I am confident that Aaren Initiative will provide the best possible service to Tata Teleservices," says Integrated Marketing Action Group MD Ashish Bhasin.

Aaren Initiative has expanded its out-of-home operations in more than 126 cities and towns for blue chip clients like LG Electronics, Pantaloons, Big Bazar, Mont Blanc, Motul Lubricants, The Hindu, Bilt, Thai Airways and Dena Bank to name a few.