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Contests2win launches Media2win - Internet & wireless media planning-buying specialist

Indiantelevision.com Team

(5 January 2005 8:00 pm)

MUMBAI: The Internet and wireless media business has come of age in India and 2005 should witness a gross billing of at least Rs 1 billion in this category. Keeping this in mind, Contests2win India has launched a 100 per cent owned new business titled Media2win, which is positioned as India’s first Internet and wireless media buying and planning specialist.

The agency will be headed by Krishna Kumar in the capacity of CEO. Kumar has 10 years media business experience and prior to this he was MindShare (Group M) business director.

Explaining the rational of starting this new business Contests2win CEO Alok Kejriwal says, "The Internet today in India is accessed by over 20 million evolved consumers. The mobile penetration is already 40 million. Advertising opportunities have now matured significantly – for example we can find a ‘needle in a haystack’ using micro filters on Internet – so if you want to target a 40 year old CEO in India who accesses his personal e-mail in the night, it's possible! On the other hand, if you want to go mass, we can expose over 15 million consumers to a brand communication in less than a day."

Kejriwal further added, "Advertising on the Internet will be completely ‘contextual’ – customised to suit every site and even sections on those sites! On the mobile phone, today brands can opt for GPRS wap sites on operator portals and directly transact with consumers. Given that micro payment is possible using the mobile bill, this is a whole new world of ‘e’ and ‘m’ commerce. Given that we work with over 300 brands, we believed it was prudent to set up a stand alone specialized outfit who could service our clients independently of our group companies."

Kumar on the other hand says, "This is a challenging and exciting role. The online and wireless marketing presents tremendous potential in India. With the boom in the telecom industry and significant developments in the broadband space, this was the right time to launch this specialised unit. From my perspective, skills in traditional media planning and buying can be leveraged to add value for brands - and further expand this fast growing industry."

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