By SONALI KRISHNA
Indiantelevision.com Team

MUMBAI: Coca-Cola's vice president marketing Shripad Nadkarni has decided to call it quits after a four-year stint with the company. Nadkarni officially put in his papers today.

Confirming the development to Indiantelevision.com, Nadkarni says, "I took the decision to start my own strategic marketing consultancy and implementation firm. Although, I will be transitioning and looking through all the campaigns that were currently under me."

Talking about his Coke days he says, "It has been a wonderful experience with Coke and the brands have been outstanding. The team that I have worked with has been one of the best. Coke will always be a part of me."

An IIM Bangalore graduate (83 batch), Nadkarni, prior to Coke was with Johnson & Johnson for 17 years. He joined Coke in October 2000 as marketing head. Nadkarni also got to lead the advertising campaign for Indonesia, rural China and other neighbouring countries. He was also heading the new beverages business as a profit centre.