| The channel claims to have received 347000 calls and
74599 during the three-week long activity (23133 calls per day on
an average). According to the channel, calls have been received from
all corners of Maharashtra and even outside with places like Delhi,
U.P., Kolkata, Hyderabad, Bangalore and Chennai. The prizes ranged
from Maruti Alto (mega prize, awarded to the person who sends in the
maximum number of correct answers in a week) to two wheeler bikes
to washing machines and pearl jewellery.
Alpha Marathi senior vice president Nitin Vaidya informs that the
channel could generate a huge database through the contests. "We
generated a vast database of the contact details of our viewers
in just three weeks. This will be useful for our future interaction
purposes", he offers.
The coming months will see the regional channel launching more
marketing initiatives. According to Loke, the channel will be making
an extra effort on the brand building part in 2005.
"This year, our efforts will be to position Alpha Marathi
as a strong brand. The contests and other activities are meant to
get closer to our viewer and keep them glued to the channel,"
sums up Loke.
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