MUMBAI: O&M Kolkata has won the creative duties of Lafarge cement.

It is worthy to note here that O&M was instrumental in launching the brand in the late 1990s.

"Lafarge is a prestigious and a nostalgic win for O&M, Kolkata. Today the brand is at another stage of evolution given the increased competition in this category. It's indeed exciting and challenging for us to reacquaint ourselves and take the brand to the next level," said O&M Kolkata GM Sharmista Dev.