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 Matchett’s
reputation as a talented and a path breaking creative person precedes
him, as much his acclaimed creative leadership. He has been known
to build a passionate drive amongst his team mates to excel and
create work that builds brands and sells. He will bring a skill
and standard by which JWT India can benchmark its future work.
Harris further added, "He will provide the freshness and a
new sensibility to Indian advertising - something the industry really
needs. We want our clients to continue to be market leaders, to
lead in the standards they set, and we wish to partner this. Bruce
and JWT India vice president and executive creative director Agnello
Dias will form the new team who will shoulder our client and brand
responsibilities with our existing creative team."
Commenting on his appointment, Matchett said, "I am looking
forward to working for JWT in India. India as a market is vastly
different from any other country that I have worked in. To me, India
represents both a challenge and an opportunity, and the excitement
will be in decoding the cultural diversity that exists in the Indian
market."
JWT Worldwide chief creative officer Craig Davis said, "Bruce
has the talent, passion and energy to raise standards in the Indian
market. He has worked on some of the largest and most progressive
brands in the UK and Australasia and he is an inspiration to young
creative talent. Bruce has the perfect disposition for the national
creative director's role. He will learn a lot in India and has a
lot to offer in return."
JWT Worldwide president Michael Maedel said, "The success
of companies in our business is determined by its talent and in
particular the relationship between the CEO and the national executive
creative director. In Colvyn and Bruce, we have a dream team in
India who I believe will deliver outstanding results in one of our
most important markets."
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