Timex Watches India and South Pacific regional director and MD Kapil Kapoor said, "We are delighted to have someone of Salil’s experience and expect he will make extensive contribution to the companies growth. We feel confident that his induction into Timex would further strengthen the marketing effort behind Timex and will continue to grow Timex’s brand equity in India."

Sadanandan began his career at Lintas (now Lowe) in 1991-1996 and worked on a diverse portfolio of clients including Hindustan Lever. He was involved in several key global and local developmental projects in the area of launching new concepts and products in India.