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If this should stand true, the interesting question would be regarding
how the conflicting interest of Mediacom's and Mindshare's largest
advertisers, P&G and Unilever respectively, would be handled.
This seems to be a major concern currently for both companies and
hence for the time being things might just be left at status quo.
Still, there have been umpteen examples to validate how two competing
brands have worked quite well within the conglomerate. For instance,
if one looks at the creative agencies under the WPP Group, O&M
handles the the ICICI Bank business whereas JWT handles Standard
Chartered Bank. Similarly, on the media front Group M companies
Mindshare and Maxus; the former handles ICICI Bank and the latter
handles Standard Chartered.
What there is no getting away from however, is that there are no
easy answers here. But as WPP group chief executive Sir Martin Sorrell
has oftentimes said, "let there be resource consolidation where
required and competition where required."
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