| "Bangalore is emerging as the fashion capital
of India. It is a very important city for marketer of any product,
from palmtops to spa and beauty to bio-technology. For the retail
strategy cell at Carbon, Bangalore emerged as the first choice given
its large market and 'aspirational' fashion accessory customers,"
explained Rao on his selection of Banaglore.
Carbon 18k fashion accessories has been using the Shop-n-shop module,
and are available through some of the most premium stores such as
Shopper's Stop, LifeStyle, The Bombay Store, Pallazio, Pantaloon,
Ebony, The Gift Gallery, The Gift Room, William Penn, Trent-Westside,
Casa Blanca across Mumbai, New Delhi, Bangalore, Pune, Hyderabad,
Chennai, Kolkata, Pondicherry and Jaipur.
Established in 1996, Carbon launched its first fashion accessory
collection 'Venus' at the first shop in shop module in Shoppers
Stop, Bangalore. In the six years that followed, Carbon launched
over 12 more collections.
Design is the sole factor that led to the birth of Carbon, the
brand. It has contributed to Carbon's growth by firstly elevating
jewellery from the vault to the wardrobe and rewarding it the identity
of a fashion accessory.
Carbon's products cover the entire spectrum of contemporary designs.
Each Carbon fashion accessory is designed with such consumers in
mind. In 2001, Carbon's 'Persona' collection was chosen to be exhibited
at the NID ITPO Design Showcase exhibiton in New Delhi. The exhibition
gathers the work of Indian design houses, designers and of firms,
companies and brands that have used 'Design' as strength to carve
a niche for themselves in their respective categories.
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