| Among the other new sponsorships on the channel is
a deal with Tata Indigo Marina, which has recently signed up to sponsor
BBC World’s IT show Click Online and Sport Today,
the daily round-up of sports news and results for six weeks from mid-October.
Microsoft, Suzuki Grand Vitara and Tata are associating themselves
with the business programming on the channel’s India Business
Report strand until 14 November, while the travel destination
show Holiday is being sponsored by Panasonic ECam.
BBC World’s weekly travel news analysis programme for the
business and leisure sectors, FASTTRACK, is being jointly
sponsored for six weeks by Sony Handycam and ICICI Bank. For three
months from 20 October, Talking Movies, the weekly film review
and magazine show, is being jointly backed by Hutch and Kenstar.
Microsoft and Tata Sumo Victa will continue to sponsor University
Challenge until 7 November.
In addition to these agreements around programming, Airtel Enterprises
will sponsor The Ultimate, a new series of vignettes, that
explore some of the most extravagant and opulent items and experiences
available. These range from the world’s most famous diamond
and the biggest private jet to the most adventurous safari and the
most extravagant yacht.
BBC World India head of advertising sales Seema Mohapatra says,
"We are extremely happy with the new sponsorships on BBC World,
which reiterate the strong faith our advertisers have in the channel.
The unique programming content and clutter-free environment enable
advertisers to reach their target audience effectively and consistently.
BBC World continues to provide its viewers with the best international
news and analysis along with lifestyle programming, and I’m
sure that innovative creative solutions for our advertisers within
this strong programming environment will reinforce our commitment
and long-standing association."
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