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Sony India unveils QRIO at Digital Vision 2004

Indiantelevision.com Team

(20 October 2004 4:00 pm)

MUMBAI: Consumer electronics giant Sony India has unveiled its corporate brand ambassador QRIO (Quest for Curiosity) in India on the opening day of its five-day product exhibition Digital Vision 2004. Designed to live with human beings, the biped entertainment robot is able to recognise human faces and voices.

QRIO

When queried on Sony's plans to publicise QRIO's arrival in India, Sony senior manager marketing communications Mathew Mathai said there wouldn't be any commercial campaigns, but QRIO would be part of some on-ground activities in New Delhi and Bangalore in the coming months.

Mathai refused to divulge any information on the investments the company has made in the creation of QRIO.

Giving an amusing display of dancing talent, QRIO performed at the stage after its short introductory speech. The flexibility the robot displayed during the performance underlined the technical expertise that went into it's creation.

The Sony exhibition kicked off at the Leela Kempinski hotel, Digital Vision 2004, gives consumers the opportunity to experience Sony's wide array of futuristic products as part a connected Sony lifestyle, informs an official release. Through this event, Sony aims to go beyond the traditional feature and benefit marketing mix by bringing consumers a live translation of the brand by emphasising and showcasing the connectivity across various Sony product categories in order to increase consumer spends and brand loyalty.

"Digital Vision 2004 is an important part of Sony India's plans which focus on consistently building consumer value," said Sony India AV/IT division general manager Mohit Parasher. "Through QRIO's presence and our unique lifestyle zones, we endeavour to give consumers an opportunity to experience Sony's futuristic vision for their lifestyles."

Digital Vision 2004 features 15 lifestyle zones and displays a range of Sony's hi-tech products. The zones cover digital imaging, WEGA engine and party and car audio. The exhibition will be open to the public from 22 October to 24 October.

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