MUMBAI: With innovations being the order of the day, Smirnoff Twist is all geared to promote its fare through an acclaimed comedy Flavors.

The comedy that is said to take a fresh, witty look at contemporary Indo American Life is set to release in India on 22 October 2004 with Smirnoff Twist as the presenting sponsor of the movie. This is the first time that Smirnoff is sponsoring a movie release in India.

Speaking of perfect matches, the producer of Flavors, People Group CEO Anupam Mittal says, "Multi- ethnic viewers around the world have been charmed by the innovative story telling format of Flavors, the story is woven around characters that are real, with minds of their own and very easy to identify with. In India, Smirnoff Twist is our presenting sponsor. Flavors is an attempt to offer this market world-class, sophisticated and enjoyable movies. Hopefully, we will achieve our goal!"

According to UDV India director marketing Santosh Kanekar, "Smirnoff Twist now brings to you Flavors in India. The concept of Twist Flavors- Citrus, Orange, Raspberry and Vanilla, which is to encourage our consumers to have fun by experimenting with new flavor combinations, blend perfectly with the movies platform of a fun-filled entertainer."

Flavors will be promoted in India at Barista outlets across Mumbai, Banglore and Delhi. Tickets to the movie will also be available through a simple pub promotion where in by ordering a Smirnoff Twist one can win tickets to the movie, says the release.