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Encouraged by the progress and vision of IOA, some of the newly
founded members shared their perspective. Baazee.com MD Avnish Bajaj
said, "We are delighted to be a part of IOA - an association
that is going to be on the forefront of helping grow the Internet
and Internet-based commerce and advertising."
Bharti Televentures VP new products development and alliances Mohit
Bhatnagar said, "There will soon be more mobile phones than
PCs in India. Airtel is pleased to be a part of IOA to drive the
rapid adoption of the wireless Internet."
mOne (Group M) business director Tushar Vyas said, "We are
glad to join in this effort to bring together the industry within
a single forum. This was much needed initiative to shape future
of online advertising, mobile marketing and content business. We
also look forward to participate in IOA initiatives in areas of
understanding the audience profile and behaviour."
Starcom IP and Starcom Entertainment director Pranay Anthwal said,
"It is our belief that the formation of a neutral industry
association such as the IOA reflects the maturing of the online
media industry. We are happy to be able to contribute to the future
growth of the medium by bringing our understanding of how users
view the Net, mobile and gaming in their life context."
Indiantelevision.com CEO Anil Wanvari said "I, as founder
of India's leading media portal and web-enabled TV services company,
Indiantelevision.com, am happy to become a part of the IOA. There
are many issues the Internet and online industry, which is growing
at a rapid clip, is grappling with. I believe that initiatives such
as the IOA can only work in the right direction, that is, towards
resolution of the problems, and making life simpler for all those
involved. Also, I believe the association will not only serve as
a representative for large mass-targeted Internet and Online firms
but will also look after the interests of smaller niche players
too."
Hungama.com CEO Neeraj Roy said, "In a digitally connected
environment that is mobile and increasingly better networked, the
IOA is a welcome body to educate advertisers and primary stakeholders
on the opportunities in this medium. Over the next three years Internet
advertising and eCommerce activity is expected to grow at over 50
per cent per annum and Hungama.com is delighted to be a part of
this association."
Monster Asia VP marketing Dhruvakanth Shenoy said, "The Internet
industry has been a pioneer in terms of being able to quickly respond
the requirements of the businesses, irrespective of whether they
are online or offline. Now, this motivation receives a boost with
the formation of the Internet and Online Association. We at Monster
back the initiative of the Association to be able to put the best
brains in the Internet space together to ultimately help businesses
realise their objectives."
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