Jaguar is the result of UB’s extensive R&D efforts and collaboration between its various offices spread across the globe. According to UB, such a product does not exist anywhere in the world and it is excited about the launch of Jaguar in India.

Jaguar has been launched in Karnataka and will see a phased national roll out. The brand is targeted at a wide spectrum of potential consumers between 18 and 35 years. Jaguar has eight per cent alcohol v/v and will be available in 650 ml and 330 ml bottles, priced at Rs 45 and Rs 22 respectively. The brand is attractively packaged in amber bottles, with eye-catching labels that feature a Jaguar.

With the launch of Jaguar, the company is also creating a completely new ‘winey beer’ category.