The Sony sponsorship also entails benefits in radio broadcast, print media, SMS, website and on-ground activities such as pre-concert roadshows and press conferences.

To be staged at the Shanghai Stadium on 6 November the concert will feature a number of pop artists from Mainland China, Hong Kong and Taiwan, including Jerry Yen, Andy Hui, Miriam Yeung, Edison Chan, William So, Life is Beautiful, Need and Wang Rong..

Co-organised with the Shanghai Asian Music Festival and Shanghai Media Group, the concert will mark the finale of the 7th Shanghai Asian Music Festival. The festival is an annual event designed to push forward original pop music in Asia and discover new talent, while advocating the protection of intellectual property rights.

Sony China chairman Kei Kodera said, “As a leading international corporation in electronic devices production and entertainment content provision, Sony has always paid great attention to strengthening China’s music industry and contributing to the prosperity of society. We are delighted to be the sponsor of The Anti-Piracy Concert for the second year running, which demonstrates our full support to the fight against piracy and our respect for original music.”

Attended by more than 80,000 people, The Sony Anti-Piracy Concert last year was watched by more than 2.4 million viewers in Shanghai.