MUMBAI: Fresh from the success of roadshows and other
promotional activities conducted earlier this year in Bangalore Animal
Planet has launched a major brand awareness campaign in Mumbai.
The campaign was launched in the city a few days ago
by model Aditi Govitrikar and Discovery India MD Deepak Shourie.
The broadcaster has planned a series of interactive roadshows,
contests, hoardings and people dressed in animal prints standing
at traffic junctions across the city. The activity will last for
one month.
The Animal Planet vehicle which is adorned with wildlife imagery
will travel around the city and its hotspots. Contests will be conducted
at these locations, with Animal Planet goodies handed out to the
winners.
