Rexona attempts consumer
connect with hot air balloon event
Indiantelevision.com
Team
(9 October 2004 7:00 pm)
MUMBAI: Deodorant and antiperspirant brand Rexona
launched its latest international variant Rexona Free Spirit with
a "hot-air balloon event", in the capital New Delhi yesterday.
Rexona’s
international model, Juliana Rogatti Lima, who features in the Free
Spirit advertising, was specially flown down from Brazil for the event.
Winners of the Rexona’s Free Spirit Hot Air Balloon contest got
to participate in the balloon rides.
The theme of the Rexona Deodorant Free Spirit variant
is all about being uninhibited and the advertisement that is currently
on air reflects this free spiritedness, a company trelease says. ground
activities such as the Hot Air Balloon event to connect and reinforce
that message with woman.
Rahul Saighal, marketing manager HLL-Deodorants was
quoted in the release as saying, "The brand is all about having
fun while being yourself. We are delighted to host the Hot Air Balloon
activity."
Rexona’s
international model, Juliana Rogatti Lima, who features in the Free
Spirit advertising, was specially flown down from Brazil for the event.
Winners of the Rexona’s Free Spirit Hot Air Balloon contest got
to participate in the balloon rides.