The campaign culminated in large-scale-on ground events in countries like like India, Singapore, Malaysia, and Philippines.

A day of Nick-style fun and activities took place throughout the day at Essel World in Mumbai (where Nick star Jimmy Neutron made an appearance), at Appu Ghar in Delhi, Nicco Park in Kolkata and at the Megabowl in Bangalore, notes the company release.

The school contact programme which was active from mid-August 2004 till the end of September culminated in the Worldwide Day of Play. About half a million children in 400 schools in four cities Mumbai, New Delhi, Bangalore and Kolkata- simultaneously were targeted.

Nick representatives knocked on the schools’ doors for something that is inherently a part of children’s overall development – playing, informs the official release.

Nick business and operations, Pradeep Hejmadi, noted the day as success adds, "Its as simple as this: we believe that what’s good for kids is good for Nick!, " statement noted in the official release.

Apart from the various rides and play areas at the venues, there was a separate Nick Play Area where Nick representatives conducted innovative games and gave away attractive prizes. To help ensure that play becomes a regular part of their lives, all children were asked to take a pledge - that they will ‘never stop playing’. Kids also received 'official player of a lifetime' certificates from Nick.

The games played were different and creative to show that it is really easy for kids to play and that they needn’t rely only on TV, video games and computers for entertainment. Games like Nick Relay and Nick Cricket, played in badminton style, were played, making it a real fun day for kids. As part of the activities of the day, children were also asked to create and participate in their own games.