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Arsenal Football Club MD Keith Edelman said, "Emirates is
a quality airline and an established global brand, with a proven
track record in football and sport sponsorship. This long-term association
is an excellent opportunity for both of us.
"It will help Arsenal reach new markets and build on our existing
fan base across the world, thanks in no small part to the airline's
global route network. We are grateful to Emirates for its faith
in us and look forward to working with them."
Emirates chairman HH Sheikh Ahmed bin Saeed Al-Maktoum believes
that sport sponsorship is a vital part of the airline's growth strategy
and that Arsenal is a perfect partner for Emirates. "This is
an once-in-a-lifetime opportunity to sponsor such a major new stadium
and club, and represents a win-win partnership for both Emirates
and Arsenal.
"Arsenal Football Club has proved itself as one of the world's
best, with an outstanding record in the English Premiership including,
of course, being the current Premiership Champions, and also remaining
unbeaten for the last 48 league matches.
"Sports sponsorships provide an international platform to
connect with our customers. We believe sponsorship is one of the
best ways of getting closer to our customers. It allows us to share
and support their interests and to build a personal relationship
with them. There is no greater vehicle for this than through English
football and we are looking forward to a long and very happy relationship
with Arsenal.
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