MUMBAI: Drinking milk will never be the same again!
Rasna has launched a new flavor - Rasna Shake Up Kesar Badam.
Rasna has expressed confidence that the new product
will revolutionise the way milk is consumed at home. The easy to make
milk shake has been enriched with badam, kesar and elaichi that will
energize kids and also prove to be a healthy, stress busting drink
for the rest of the family. Targeted primarily at kids, the new flavor
is a convenient, no-fuss and hygienic version of the traditional favorite
refresher Badam milk. And tastes equally delicious in warm as well
as cold milk.
Rasna chairman and MD Piruz Khambatta added, "This
festive season we want Rasna to be a part of every household's celebrations
and festivities. Kids and grown-ups alike will savor our new flavor
- Kesar Badam. Through Shake Up Kesar Badam, we want drinking milk
everyday to become a delightful and fun experience for everyone, especially
the kids."
The milk beverage is available in sachets of Rs. 3
per serving and packets of 150 gm for Rs. 15. Rasna is aiming to tap
an even larger share of the strongly competed milk-additives category.
Rasna is supporting its new product launch with an enhanced emphasis
on promotional initiatives to reach out to the masses.
