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Pepsi’s hugely successful World Cup promotions, under the
'World Cup Ke Shikari' theme included the 'Pepsi Bada Shikari Hunt
Contest', 'Pepsi Predikta Jackpot Contest', World Cup commemorative
bottles and a specially-commissioned music video by Adnan Sami.
To coincide with the World Cup, Pepsi launched the limited edition
of Pepsi Blue, which was also a huge success. Pepsi also ensured
consumer participation through an interactive initiative on the
Pepsizone on the Yahoo! website.
The 2004 Globes roster features winning campaigns from Argentina,
Australia, Brazil, Canada, Chile, England, India, Indonesia, Israel,
Mexico, Poland, Portugal, Singapore, Thailand, Turkey and the USA.
This year’s competition drew an all-time high of 333 campaigns
from 26 countries, making the 2004 Globes turnout the largest ever
and setting a record number of entries for the third year in a row,
informed an official release.
The Globes Winners:
Grand Prix and Globe for Best Sponsorship or Tie-In campaign: Pepsi
World Cup Campaign
Agency: J Walter Thompson, India
Client: Pepsi-Cola
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