Rapp Collins Worldwide is a leader in direct marketing and customer management with over 2000 professionals in 52 offices across 41 countries. The Indian counterpart will offer global expertise and knowledge to a wide range of players in the field of finance, telecom, automotive, energy and retailing.

They also plan to conduct programs on integrated acquisition and customer management to provide an insight into the new ways and prospects to meet the changing markets.

Speaking at the occasion Mudra Communications managing director and CEO Madhukar Kamath said, "We have always believed in building our clients businesses based on consumer insight, breakthrough creative and execution. A partnership with Rapp Collins will provide us the requisite proficiency and knowledge to facilitate further growth."

DDB Worldwide chief strategic officer James Best said, "India as a market has always been of great interest to us. The growing shift towards liberalization provides us the opportunity to offer customers, in virtually every industry especially in the telecom and financial sector a positive hearing for direct marketing and customer management services. Rapp Collins India by partnering with Mudra hopes to serve and satisfy the changing needs of the diverse sectors."

With Rapp Collins establishing its base in India with Mudra Communications, some Rapp Collins clients such as Mercedes Benz, Abbot Laboratories, Pfizer-Viagra, Hyatt Hotels, Royal Caribbean, Michelin, Sony, Air France and Dell have a resource to draw on.