The Business Superbrands accolade is a significant
one and is being fuelled in India partly by the growing power of the
Indian economy and in part by the significance business India is attaching
to corporate brand development, says the media release.
Superbrands is the independent arbiter on branding. The organisation
promotes the discipline of branding and pays tribute to exceptional
brands. Superbrands programmes operate in over 41 countries. Superbrand
status is awarded by an independent judging panel of experts.
Superbrands India Council of Members for Business Superbrands included
chairman of the council Anmol Dar, Mukesh D. Ambani, Gurcharan Das,
R. Gopalakrishnan, Naina Kidwai, K N Memani, Sunil Bharti Mittal,
Nandan Nilekani, Deepak Parekh, M S Ramachandran, and Subir Raha.
Each member sifted through 854 brands and came up with 138 primary
brands that, in their opinion, were qualified to be granted the
Superbrands status.
Quoting TAM figures, the network claims that it has an unduplicated
reach of more than 31.17 million households. Aaj Tak has the highest
channel share of 26.8 per cent amongst the Hindi news channels,
which is way ahead of its nearest competitor NDTV India at 18.2
per cent, says the release.
Quoting TAM data, the release also claims that Headlines Today
has a share of 26 per cent amongst the English news channels in
the 6 metros (TAM CS 4+, Week 45), just 2 per cent behind NDTV 24x7.
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