Intelsat, Euro RSCG
4D win award for B2B marketing initiatives
Indiantelevision.com
Team
(15 November 2004 2:00
pm)
MUMBAI: Euro RSCG 4D and Intelsat have announced that
they were awarded the Bronze World medal in the 2004 New York Festivals
Interactive Awards. The design and development of
Intelsat's website www.intelsat.com was recognised.
Intelsat's senior manager, brand strategy and marketing
communication Andrea Fabbri said, "Euro RSCG 4D was given a very
ambitious objective at the beginning of the project. They had to create
a sales tool that could help us drive revenue and educate our customers
in over 200 countries. This recognition serves as a testament to the
business insight
of our communications partner Euro RSCG 4D and to the strategic thinking
and quality it has consistently delivered to Intelsat."
Euro RSCG 4D New York chief marketing officer Cyril
Lemaire said, "The online channel continues to be an increasingly
important part of the marketing mix for business marketers. The Intelsat
site is a perfect example of how the web can drive qualified leads
across a geographically dispersed sales force and positively impact
topline revenue growth and profitability for companies targeting medium
and large enterprises."
Global communications company Intelsat helps service
providers, broadcasters, corporations and governments deliver information
and entertainment. Euro RSCG 4D provides integrated marketing solutions
with core capabilities in direct marketing, digital marketing, data
lists and analysis and event marketing. The agency serves many Fortune
500 companies including Intel, IBM, Visa.
