IFFI, Goa - 2004 Nodal Officr and Entertainment Society of Goa CEO Sanjit Rodrigues said, “IFFI is the most awaited film festival in India and also internationally. Our associated partners, 360 Degrees and Ipan are leaders in their respective industries and their expertise will pay a pivotal role in making the 35th IFFI a grand success. We are extremely delighted and look forward to work with the industry stalwarts.”

360 Degrees has chosen Lowe as the partner ad agency for the 35th edition of the IFFI. Lowe national creative director R. Balakrishnan (Balki) said, “Why is IFFI so important? Because it is the film festival that represents a land that produces the maximum number of films around the world. It is the international festival that represents a land that lives and breathes films.

"IFFI has to become far more important than Berlin, Venice or Cannes to do justice to the land it represents. It must be considered by the world as the most important film festival. IFFI, over the years has evolved, and this year its decision to have it in Goa is one more step to signal to world that they must be here. We at D Cell are really proud to be the design consultants to the event.”