MUMBAI: Rediffusion DYR has bagged the Space TV creative account. Space TV is the DTH venture between the Tatas and the Rupert Murdoch controlled Star Group.

The multi-agency pitch involved some of the country’s leading advertising agencies, where the final round of pitches included the likes of O&M and Lowe.

Speaking on the winning pitch, Rediffusion DYR president Preet Bedi said, "We are very happy to have won this challenging assignment, especially since it continues Rediffusion’s winning streak of significant brands like Indian Oil and Onida. The DTH category is still at a nascent stage, and as such we will have to define the category and set the standards. I believe that Rediffusion’s best work has happened on launching new categories and brands AirTel and ING Vysya. Space TV, likewise, is a similar pioneer in its category and at this stage there are no limits, no boundaries – fertile conditions for great communication."