MUMBAI: Star was always shining bright, but now with the findings of a recent survey, it is shining even brighter. According to the latest Readers’ Choice Brand of the Year Awards Star is the leading media brand in the Asia Pacific region.

The survey, conducted by Brandchannel.com, ranked the brands that had the most impact on its readers in 2003. The results feature all industries in the region, and Star came out as the top brand in the media and television industries.

"We are pleased with the results. The ranking reaffirms that Star is the most impactful media vehicle for advertisers to reach their consumers," said Star executive VP (ad sales) Toby Hayward.

A total of 4,010 people from 85 countries voted in the 2003 Readers’ Choice Brand of the Year survey, which was conducted online from November through December 2003. Readers were asked to choose up to five brands per region that had the most impact on them in 2003.

Brandchannel.com which was launched in 2001 by Interbrand, is the world’s only online exchange about branding.