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The winner of the competition will get an opportunity to feature
in singer Shaan's latest music video.Four other lucky winners will
also get a laptop each.
All one has to do is walk into the nearest Barista and run a minimum
bill of Rs 110 and answer a simple question, 'Kya Aap Close Up Karte
Hain?' This will entitle a person to win a free cassette of Shaan's
greatest hits, titled Shaan Se.
Titled, 'Kya Aap Close up Karte Hain?', this promotion will run
across all Barista Espresso Bars covering 12 cities - Mumbai, Delhi
and NCR, Kolkata, Chennai, Bangalore, Hyderabad, Chandigarh, Lucknow,
Jaipur, Kanpur, Pune and Ahmedabad from 9 February to 9 March.
Aimed at generating a high level of enthusiasm and participation
amongst youth, as a part of this promotion, Shaan will be present
at selected Barista Espresso Bars in New Delhi and Mumbai throughout
the month.
Barista Coffee Company head marketing and strategy, Brotin Banerjee
spoke about this innovative promotion saying, "Barista is a
place which not only offers a person with an exquisite experience
but also an atmosphere to relax, enjoy and cherish the 'Joy of Coffee'.
To take this Barista coffee experience to another plane, we at Barista
continuously cultivate interests such as music, books and art that
complement coffee. And this promotion with Shaan corroborates our
views." He further added, "Besides, providing incentives
for existing and new consumers, this unique promotion will result
in higher levels of excitement amongst our customers."
Commenting on the 'Kya Aap Close up Karte Hai?' contest, Hindustan
Lever Limited Oral Care marketing manager Debjit Rudra said, "Close
up has always enjoyed tremendous loyalty with the youth. This contest
is one more opportunity for us to connect with GenNext and further
strengthen this relationship. The Kya Aap Close up Karte Hai?' provides
the youth a platform to get close up with one of their favourite
singers and an opportunity for instant fame."
Speaking at the Barista and Close Up's Kya Aap Close up Karte Hai?
contest, Shaan said, "I am glad to interact with my fans at
a coffee shop in a chilled out atmosphere. Also with the launch
of my new album Aksar, I am excited and would like to get
a feedback from them."
EMI - Virgin head marketing and A&R Shamir Tandon said, "Whenever
we launch a new album of an artist, we like to take the artist and
have him informally perform in front of his core TG. This gives
us a real feel of what kind of music the youth of our country like
and whether we have lived up to it in our latest venture."
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