| The decision came after a four-month review, that
had been narrowed to Initiative and Carat North America in New York,
owned by the Aegis Group. The Starcom MediaVest Group in Chicago,
part of the Publicis Groupe, was originally named a finalist along
with Initiative and Carat, but withdrew from consideration last week,
citing a potential conflict with a client, the Walt Disney Company.
The review was managed by Pile & Company in Boston, says a media
report
AOL, a unit of media conglomerate Time Warner Inc, has revamped
its marketing program to shore up an eroding base of dial-up internet
subscribers being lured by faster or cheaper services. The company
also plans to target a wider market for its high-speed Internet
services.
AOL is also changing its marketing team, with the major one being
a shift to handling strategic projects by Len Short who was an executive
vice president. It also plans to intensify promotions of a "bring-your-own-access"
(BYOA) service. It is also developing new paid services to offset
declines in dial-up subscriptions that AOL, MSN and EarthLink have
been suffering recently. It is expected to roll out online music
subscription service MusicNet, and a service that lets users check
e-mail via voice mail by the end of the month, sources familiar
with the situation said. AOL is also tinkering with a new discount
Internet service.
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