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"We are very excited by Moms foray into sports marketing,”
says Madison chairman Sam Balsara, who reveals that five agencies
were bidding for the same tender. “Sports marketing is a high
potential business and this is a small step which we hope will be
a precursor to many bigger steps.”
Moms has an association with Pakistan’s leading outdoor company,
Sign Source, with offices in Karachi, Lahore and Islamabad, which
will help the Indian firm in the words of a press release issued
a short while ago “ensure efficient and speedy on–the-
spot services to advertisers.”
Basically, Moms' 40 per cent share means that it can vend the instadia
space to multinational advertisers whose products are available
in Pakistan or companies incorporated in Pakistan. “Only brands
of multinational companies which are be available in Pakistan can
take up the space through us,” clarifies Balsara.
The Moms press release say the Pakistan Cricket Board has split
up the rights between Moms and Nimbus “with a view to granting
special concession to products and services sold in Pakistan by
multi-national companies or local Pakistan companies.”
Balsara adds that Moms is working on drawing up a rate card for
potential advertisers who meet the qualifications in the next two
to three days. And Moms’ Arunangshu Ghosh is the contact point
in Moms for the same.
Also Read:
Nimbus
to market in stadia rights for Indo-Pak series
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