Nickelodeon's consumer products division had retail sales of three billion dollars in 2003. The SpongeBob Patty Wagon Vehicle from Mattel is remote-controlled and is trailed by another vehicle . The Spatula vehicle swings side to side as the Burger Mobile takes sharp turns. The movie is scheduled for a November release.

The preschool show Blue's Clues is taking things a step further. This month, Blue will talk for the first time in Nick Jr.'s special episode, Blue Talks in the Legend of the Blue Puppy. The Blue toy talks, sings and does her new signature dance. When kids press her right hand, Blue shakes all over, singing and swinging her hips and arms from side to side. Kids can also press Blue's left hand to talk, play and pretend with her. The toy called Sing and Boogie Blue comes complete with an exclusive interactive video featuring her talking debut in the above mentioned episode plus two segments for kids to play an interactive game or learn Blue's new dance The Blue!.

Around half of the merchandise of another preschool show Dora the Explorer will feature bilingual elements. Dora's Talking Dollhouse from Fisher-Price is a uniquely styled home with a focus on family and incorporates bilingual phrases in the first of its kind non-traditional dollhouse. Dora's house unfolds to reveal an adobe style, open play space that can be expanded to seven rooms simply by raising the roof. The house is full of interactive play areas featuring electronic sounds, music and lights including a working doorbell, a refrigerator with a light, an oven timer, a fold down table, a couch, a radio that plays music and a family photo that introduces Dora's family to children.