| On the win, MPG South Asia president, Sandip Tarkas,
said, "We won the account following a multi-agency pitch, which
was lasted for two weeks. The client allotted us the account on the
basis of the credentials, quality of the team and strategic inputs."
Tarkas termed the assignment as a challenging and daunting task,
as well as satisfying and exciting win considering the fact LG Care
is a new brand and the parent company had gone ahead with the largest
media specialist Group M for LG Electronics account.
On the work, Tarkas said, "Its too early to comment on anything.
We will getting brief from the client and the team will be announced
for the same in a week’s time."
LG Care is the latest addition to MPG clientele, which includes
Reckitt Benckiser, ONGC, India TV from Independent News Television
and IL&FS. "We have managed to win 12 accounts in the last
year or so. MPG has performed fairly well in a short span (since
its launch)," added Tarkas.
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