| LIFW will provide a vibrant platform for the business
of fashion. FDCI executive director Vinod Kaul said, "We are
pleased to announce the venue of LIFW 2004, much in advance this year.
We have been looking for an appropriate venue for past three months.
LIFW has grown over the last few years and so have the requirements
for space, support services, image association, etc. As a result we
were looking at three venues - Hotel Grand, Hotel Taj Palace and ITPO
Pragati Maidan. After analyzing cost, benefits and our requirements,
we have decided to choose Hotel 'The Grand' as the venue."
Commenting on FDCI's announcement, The Grand, New Delhi EAM rooms
and marketing Navneet Nagpal said, "The Grand New Delhi has
always been identified with classy lifestyle events depicting an
orientation towards style, art and luxury. LIFW has evolved as the
only true platform for the country that represents fashion in its
current paradigm. A symbiotic relationship between the two, the
Grand and LIFW, not only makes complete sense but also is complementing
for both brands."
Nagpal further added, "The Grand New Delhi is set within 10
acres of landscaped gardens located in an environmentally protected
area in Vasant-Kunj Phase 11. Owing to its spacious contemporary
settings and elegantly designed interiors, The Grand New Delhi is
the most appropriately chosen venue for the biggest fashion extravaganza
in India. Just 15 minutes from the airport and a short drive from
Delhi's commercial centers and national monuments, The Grand New
Delhi offers a style of service and range of facilities second to
none."
According to an official release, LIFW 2004 will continue to focus
on promoting the 'business of fashion'. An exclusive 'by invitation
only' event, LIFW 2004 will see over 15,000 visitors, ranging from
international buying houses to domestic buyers, the textile industry,
investment and corporate houses, related government bodies, media,
sponsors, as well as guest designers.
The event on the whole will aim to serve as an effective platform
to promote fashion-design and industry professionals to form trade
linkages within India and abroad. It proposes to feed the audience
with diverse fashion resources. Lakme India Fashion Week offers
participating designers a business presence through a series of
marketing tools including presentations, study, seminars, workshops
on various facets of the industry, to inform and educate the buyers,
investors, corporate houses and the media.
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