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"I am very pleased to announce that Samsung have won the rights
of title sponsorship for the India-Pakistan Test and one-day series
taking place in Pakistan," Pakistan Cricket Board chairman
Shaharyar M Khan said in a statement.
"This award of sponsorship rights has resulted from a transparently
conducted tender process," he added.
India is scheduled to play three Tests and five one-day internationals
besides a three-day warm up match on their first full-fledged tour
of Pakistan in over 14 years.
The itinerary will be announced after a three-member team of the
Board of Control for Cricket in India (BCCI), now touring Pakistan,
reports on the security and other arrangements made by the PCB.
Khan hoped the series would be played in a true sportsman's spirit.
"The Samsung Cup will be played in a spirit of friendship
and goodwill and we hope the success of the series can pave the
way for many more matches to played by the two nations, either here
in Pakistan or in India.
"We would like to thank Samsung for the sponsorship and will
try and provide them all facilities possible to ensure that it is
a great success for them, Khan added.
"We are indeed very pleased to have secured the title rights
to the forthcoming Indo-Pak cricket series," said Samsung's
director-sales Ravinder Zutshi.
"We believe that sports has a role in uniting communities
across the globe, and more so in the case of cricket, which is a
passion for people in both India and Pakistan."
Samsung is already into cricket, with its cricket ratings on ESPN
and the Team Samsung television campaign.
Cricket and the Olympic Games in Athens later this year will dominate
Samsung's sports marketing activities during the year, added Zutshi.
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