MUMBAI: The International Food and Beverage Creative Excellence (FAB) Award, the only International Creative Awards programme in the world which focuses solely on creative work done on food and beverages brands, are going to be held on 29 May in London. The awards also includes categories for below-the-line, integrated campaigns, packaging design and new media.

This year the FAB Awards will introduce a new award to acknowledge the contribution that a client makes to the development of outstanding creative work in any FAB Awards category. The nominations must be made by the agency with whom the client worked on the campaign entered, and identify the specific and outstanding contribution made by that individual.

The FABulous Client of the Year will be independently judged, and based on the combination of the Client's contribution, as identified by their agency, and the creative excellence of the work entered.

The FAB awards were set up six years ago to acknowledge and reward excellence in creative work done for in the food and drink categories. Last year saw nearly 1.850 pieces of work from 60 countries.

These awards give a unique opportunity for marketing communication professionals working within the challenging area of food and drink to gain the recognition they so richly deserve.