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Jagdish
Acharya
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Mudra's MD and CEO Madhukar Kamath said, "We are proud of
Mudra South, its growth, its product and its aggressive team. We
believe that the four southern states offer tremendous growth potential,
given the number of national brands, aspiring brands and emerging
brands. Mudra South will be the new growth engine for the Mudra
Group. Mudra South has just ended an excellent 2003. It put up a
very strong showing at the Creative Award functions, bagging more
than 20 awards in prestigious forums such as Abbys, AAAI, and The
New York Festivals, among others. Work on brands like Peter England,
Duroflex, Paragon, TTK, etc, have won kudos at the market place
while getting awarded as well."
Lakshminarayanan said, "The move to bring in Jagdish Acharya
as my partner is intended to push the envelope further in enabling
sparkling brand building work for key clients like Henkel, Peter
England, TI Cycles, McDowells, TTK, Cycle, Satyam, Paragon, Duroflex,
Federal Bank and Epson, etc. across the South for Mudra. In the
last 12 months, an aggressive Mudra South has picked up a string
of new businesses that includes Coffee Day Filter Coffee, TAPMI,
Deccan Herald, LMW, Sara Elgi, TTK Smart Kitchen, Derby Special
Whisky, RTD's from McDowell, Raj TV and other retail businesses.
These businesses will contribute an additional billing of Rs 300
million, on an annualised basis."
Acharya has over 15 years experience in marketing and advertising.
He began his career in marketing and was responsible for the launch
of the Cosmetics Division of Cadila. He joined Mudra in 1993 at
their Ahmedabad office. Over the last 10 years, Jagdish has been
responsible for outstanding work on brands like Dhara, Dhara Health,
Symphony Air Coolers, Rasna and Mili Tea.
Just before moving to Mudra South, Jagdish was the executive creative
director on Reliance Infocom.
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