Promax&BDA will recognise and promote Sole Mineral Water as the exclusive pouring partner for all its official US events. The brand partnership initiative kicks off at the conference in New York from 23-25 June.

Sole Mineral Water director Sally Ver Vynck was quoted in an official release saying, "We recognise the undeniable impact that electronic media has on our society and appreciate the opportunity this partnership provides in providing direct and immediate access to so many promotion and marketing executives. This partnership not only assists our company with product integration, it also allows us to interface with television's key decision makers."

Promax&BDA CEO Jim Chabin added, "We are pleased to have Sole, the leading premium mineral water for today's fine dining environments, as the association's first ever consumer brand partner. Our members are the key decision makers for promotional partnerships in the global TV landscape. We are delighted to be able to introduce Sole to our members for use in their on-air and off-air promotions and marketing campaigns."