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The
new Cinthol deo soap from Godrej's kitty
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The new soap aims at satisfying a latent problem: hesitation to
get close to people because of body odour.
Announcing the launch of Cinthol Deo Soap, GPCL VP (soap) Dr. Rakesh
K Sinha said, "Product offerings under the Cinthol brand have
always been based on a deep understanding of consumer needs. Body
odour is a common problem faced by everyone today. Cinthol Deo Soap
tackles this issue with a unique long lasting deo formula. The TCC
ingredient removes odour causing bacteria keeping the user fresh
and confident all day long."
Sinha further said, "The lurking fear of body odour holds
back people in social situations. Cinthol Deo Soap offers its consumers
the benefit of a deodorant packaged with the convenience of soap,
giving one the confidence to get close without any hesitation. The
alluring fragrances of the soap: Cologne and Spice will keep one
feeling fresh all day long. GCPL has constantly endeavored to come
out with innovative solutions and am sure our latest product offering
will appeal to all segments of the consumer base."
The soap is priced at Rs 13 for 75g and Rs 20 125g. Also the soap
has been launched with an attractive introductory offer of 'Buy
three Get one Free'.
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