| Attended by Sony Corporation Chief Marketing Officer
Fujio Nishida, Sony Electronics Asia Pacific Managing Director Mr
Haruyasu Nagata and Sony India Managing Director Mr Keiichi Sakamoto,
the conference was held to share the sales direction of the company
with trade partners and also to introduce some of the new products.
Sony's has decided to:
*Focus on the needs of the Indian customers and provide AV systems
to match their lifestyle.
*Create a new lifestyle solution based on IT technology and to promote
AV/IT connectivity among Sony products. This will be made possible
with the introduction of the VAIO PC in India in the mid 2004.
*Timely introduction of state-of-the-art high technology products
for consumer use.
In line with the above strategies, Sony India will continue to
work closely with it trade partners to expand the local market and
offer its customers a wider range of Sony products at affordable
prices. Together, they will focus on enhancing customer communication,
so as to meet the needs and expectations of customers in India.
"Besides hardware, Sony also has entertainment operations
in India. With collaboration between all the ventures - Sony India,
Sony Ericsson, Sony Pictures Entertainment, Sony Entertainment TV
and Sony Music Entertainment - Sony can now create value-added synergy
and offer Indian customers a 'Total Sony Solution', gaining advantage
over other competitors," said Fujio Nishida. "This is
in line with its aim to be a total broadband network entertainment
company by converging both hardware and content businesses together,"
he elaborated.
Besides hardware and entertainment, India contributes to Sony's
R&D activities through Sony India's Software Architecture Division
(SARD) located in Bangalore. SARD has contributed to many of Sony's
hit products including AIBO, CLIE, VAIO PC and digital TV. It was
also recently awarded the Software Engineering Institute's Capability
Maturity Model (CMM) Level 5 rating, the first among Sony software
centers worldwide to achieve this prestigious award. Sony India
will continue to utlilise the skilled technology manpower in this
country to complement the activities of Sony's software facilities
worldwide.
With close collaboration among all Sony companies in India and
working hand-in-hand with its business partners, Sony is looking
at achieving greater synergy and growth in this key country, thereby
contributing to the development of the Indian economy.
|
