| For the first time in India, or so says a company
release, a concert is being held in support of the election campaign,
in celebration of Indian democracy.
Presented by Dabur Glucon D, the concert will play host to some
of the popular Indian bands and biggest names from all walks of
life including - Lucky Ali, Ila Arun, Leslie Louis, Shankar Mahadevan
and Sonu Nigam. The celebrities will urge the youth to vote through
their music.
The telecast associate of the concert Star Plus will telecast the
concert and its music partner Channel V will air a repeat telecast.
So while the Indian Express and its group publications are driving
the event at a national level, the idea of using a channel like
Star Plus is to extend the reach of the message to the masses.
Event organised by Fountainhead, also has Go 92.5 as its Radio
partner and Perfect Relations as its public relations partner. Culimination
of a month long campaign initiated by the Indian Express group.
The concert is a move to make the youth of this country more aware
about their moral responsibilities towards the country.
The campaign has been supported by various sectors of the corporate
world, and is also being endorsed by celebrities including Aamir
Khan, Farhan Akhtar, Anil Ambani, Rahul Bose, Kumaramangalam Birla,
Cyrus Broacha, Kunal Vijaykar, Javed Akhtar, Shankar, Ehsaan, Loy,
Preity Zinta, Leslie Lewis and Parizaad Zorabian, says the release.
All endorsements are about getting everyone over the age of 18 to
realise the importance and value of his vote.
According to the Indian Express Group CEO and editor-in-chief Shekher
Gupta, "Show Them the Finger" campaign is an initiative
taken by the Express group to spread awareness among the youth of
the importance of exercising their vote. India is the world’s
largest democracy and therefore it becomes imperative that the youth
of India realize that, besides its being a constitutional right,
casting a vote can also make the future of this country."
Javed Akthar who has penned the lyrics for the campaign anthem says,
"While writing the lyrics for this anthem I went back to the
days when I first voted and exercised my constitutional right to
vote in free India. I want the youth of India to be motivated to
vote and understand the consequence of their voting rights."
Also read:
Indian Express makes
music to drive youth to vote
Indian Express urges
youth to vote with 'Black Ink on your Nail' campaign
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