Consumers can win cash discounts on tickets to the concert, prizes and an opportunity to meet the singer. As part of the Concert Cash promotion, Pepsi has launched special “Enrique” labels on its 600-ml and 2-litre PET bottles, which can be redeemed for discounts up to 25 per cent on ticket prices.

Additionally, everyone purchasing tickets to the concert through the Concert Cash promotion by exchanging Pepsi labels would get exciting prizes. For example on the purchase of a ticket the consumer would get a complementary Enrique notebook while on purchase of two tickets, one would get a complementary Enrique T-shirt. On purchasing four tickets one gets a complementary Enrique bag.

Also anyone availing of the discount scheme through Concert Cash would automatically become eligible for a lucky draw. Four winners of the lucky draw would get to meet Iglesias and get collector’s item microphones autographed by him.

As reported earlier by Indiantelevision.com MTV is the broadcast partner for the event.