Multiple Nokia observation cameras were used. A remote camera took and sent high-quality photos of the red carpet. Customers with a multimedia messaging service (MMS) phone and GSM service from either AT&T Wireless Services or T-Mobile, were able to send a request to the observation camera via text messaging to take a photo for them and send the photo directly to their mobile phone.

Once the photo is sent to them, customers can use the photo as wallpaper or a screensaver to further personalise their mobile phone. Professional photographers were supplied with the Nokia 3650 camera phone and positioned in key areas on the red carpet and backstage. The photographers snapped photos and sent them to http://www.nokiaredcarpetpics.com where customers can get a quick, behind-the-scenes look into the Emmys.

An official release informs that seeing a global trend of people using more than one mobile phone to match to their outfit or environment, Nokia is providing each presenter of the awards show a SIM card and three of the newest Nokia mobile phones. The SIM card, exclusive to the GSM service, is a small thumbnail size card that stores ones mobile phone number and a certain amount of one's contact and calendar information.

It can easily be transferred into the back of GSM phones. This allows one to change a phone quickly and easily while keeping all important information at one's fingertips. Provided in the much talked about Primetime Emmy Awards gift basket will be the Nokia 3650 camera phone, the Nokia 3300 music phone and the Nokia 6800 messaging phone, the release adds.