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An official release informs that the rights have been awarded
in Italy to 3 who will become the exclusive Official Uefa Champions
League Mobile Operator in Italy. Vodafone has been awarded the rights
on an exclusive basis in Spain, Greece, Hungary, Malta and Egypt.
It also got non-exclusive rights in the UK, Germany, France, Holland,
Portugal, Ireland and Switzerland.
Both Vodafone and 3 will bring the Uefa Champions League to their
subscribers on mobile devices with a near-live and a post-match
highlights service. Additionally a wealth of statistics and data
will be made available to keep football fans informed at all times.
Uefa’s extensive video archive of the last eleven seasons will also
be made available for customers to revisit the great moments of
the competition.
Uefa chief executive Gerhard Aigner said, "I am delighted to announce
these first ever wireless rights deals for the Uefa Champions League.
This is a great technological advancement and will bring the Uefa
Champions League even closer to football fans around Europe. Alongside
the traditional forms of communication, the new wireless rights
ensure that the best club competition in the world will be available
to fans at any time, via their mobile phone, wherever they may be."
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