MUMBAI: The advertising and media scenario may be seeing an upswing but not fast enough for the respected Mediaweek and its sister publication Mediaweek Online.

The two media offerings from the VNU Business Publications stable yesterday announced that it had asked both Brian Moran, editor of Mediaweek, and Richard Brunelli, editor of Mediaweek Online, to leave.

A reporter and a copy editor were also among a total five out of more than 100 editorial employees who are being laid off at Adweek's flagship magazine.

Mediaweek's executive editor Michael Burgi will take over the day-to-day operations of the magazine and editor-in-chief Sid Holt will continue to oversee the overall editorial direction of all Adweek magazines, including Mediaweek.

The staff reductions follow an announcement earlier this week that VNU's venerable Editor & Publisher magazine would become a monthly after more than a century as the weekly bible of the newspaper industry, reports mediapost.com.