| A leading wireless marketing solutions provider Mobile2Win
(M2W), which is only into its first year of operations here, has already
worked with L'Oreal, Jet, Fosters, Lufthansa, Discovery, CNN , BPL
batteries, Paramount pictures and others in a short span.
Now M2W has added another client in Standard Chartered Bank in
its roster. M2W, which uses SMS-enabled service 8558 for its campaigns,
has worked a new campaign comprising promotions and contests around
Stanchart’s products and services. The campaign is expected
to be introduced soon.
“Mobile messaging is rapidly growing and provides an effective
platform to disseminate information to millions of customers. It
is simple, offers convenience, the customers’ undivided attention
and ensures high penetration making banking fun and easy for all.
For customers, Standard Chartered Bank will now be just a beep away,”
says Standard Chartered Bank consumer banking marketing head Sugato
Banerjee.
The relationship objective includes providing contemporary brand
experience to the target audience by associating Standard Chartered
with extremely interactive wireless medium.
“The idea is to create excitement and word of mouth publicity
amongst consumers from across India about a category which has been
perceived as mundane so far. Also, to reach out to the target audience
via their preferred medium for communication,” says M2W vice-president
– sales and marketing Rajiv Hiranandani.
Designed for ease of participation, the contests and promotions
will be sent to customers on mobile via SMS. By participating in
these contests, customers will have the option of winning merchandise
and other gifts from Standard Chartered.
According to Hiranandani, trends in wireless marketing show that
entertainment, travel, retail and finance are among the primary
adopters of the mobile marketing and SMS campaigns.
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